Glenn Livingston is the CEO of Rocket Clicks a Professional Pay Per Click Management Company . With the recession in full swing in Q1 2009 Glenn can assist your business with Google Adwords professional pay per click management.  Check the most recent interview Part III, Glenn gives away 5 secrets to Google Adwords.

“It's extremely unusual for me to endorse a PPC management service .  But I've seen Glenn Livingston succeed with 80% of his projects right out of the box for more than 4 years now, and I've watched Jeff Hughes spend more than a million/year (profitably) on his own accounts. 

If there ever was a team to trust with your PPC management, these are the guys.  My advice? Grab your spot before they change their minds!" Perry Marshall

Glenn Livingston is a clinical psychologist by trade and married a marketer and now is marketing on the Internet using his/their research to develop marketing campaigns that are more predictable to have people buy and convert into customers, in other words Glenn will teach you how to double your business. Glenn has worked out a set of protocols and inferred a set of behaviors and realized that his research worked in predicting client actions.

Glenn had a lot of success early on in his career and let it get to his head, thinking he was a marketing genius and it all came crashing down with a new business opportunity and conference center he and his wife Sharon developed and took a leap of faith and left their corporate jobs. They opened the conference center and realized the market demand was not there especially after 911 and their business come to a halt and financial hardship ensued.

“Do your friggin research,” says Glenn. Glenn and Sharon Livingston were both playing “blind archery” with their conference center business because they did not research the market. Even though they were smart and in the business they really did not understand what their potential clients wanted. The only marketing problem is narcissism. We want the market to want what we want and we really do not know what they do want. Enthusiasm and passion for the market and the willingness to empathize and get qualitatively in touch with the market is an essential component of success. You want to be able to use your instrument your full set of feelings and your soul to let the market get inside of you but at the same time you are opening yourself up to the possibility of exaggeration and distortion. So you also want to have a quantitative process to give you more information.

Glenn proved a market by going after a brand new business by going after the Guinea pig market and built a business out of it, as a matter of fact he did it in 14 businesses total. Glenn did this by collecting consumer data. He recognized people’s propensity to fill out a survey was about the same as filling out a form for an e-mail newsletter. This is where Glenn gets into the meat of his expertise. If you developed a keyword map of the market and surveyed everyone based on the keyword map you will find a different response based on different keywords.

The number of sales you get is based upon the number of people your sign up. Out of the people you sign up you will see 5-10% of the opt-in’s will become customers. Glenn was able to estimate a cost per sale based on every keyword in that market map, BEFORE he actually went into the business. This is before Glenn makes an investment in the business. Estimated cost per sale for each piece of the market and keyword. He can tell what is already selling to those keywords, before he makes any investments. You have a very good likelihood of success and know the margins you can obtain before you invest in the business.

Glenn is out to improve the lives of Guinea pigs! Glenn talks about doing a PPC campaign to collect survey data in the Guinea pig market. If you type in “Guinea Pig Cage” in Google and you deliver them a landing page survey instead of a cage the user will be a bit annoyed, if they see a survey when they click on it, however some of them will fill it out.

With Glenn’s research and surveying you can estimate the risk associated with the market and you can also get at what is behind the keywords. There is a difference between market intelligence vs. keyword intelligence; market intelligence can be much more valuable. There are very subtle differences in language that can make the difference between buyer and non buyer. Glenn can refine the business and the market and innovate by building a new business. We have democratized the means of production.

Glenn might have spent $500 on the survey and production of the Guinea Pig. More people are getting exactly what they want when they want it. The result is the market is more demanding because of this. Glenn sees the possibility to run a 7 figure business from your home. The biggest opportunities are optimizing larger markets, i.e. weight loss. The average marketer is addressing the markets the same and not segmenting within the markets. Glenn gives a perfect example how this works with Google.

Glenn goes deeper and understands why people are searching on specific keywords and he talks about optimizing the entire markets(s). This is a huge competitive advantage. Google has trillions of searches to understand consumer behavior. Finding out which customers are hyper-responsive vs. responsive is the difference between massive success vs. just success. Glenn Livingston has created a home study kit for folks who want to find this out.

People who are willing to give a phone number in a survey are committed; they are willing to go off the internet. The myth of the FAQ’s are also known as the “frequently answered questions” in the market. You want to determine which of the pain points the strongest pain points in order to get them to open their wallets and buy something.

It takes Glenn 6 weeks to conquer a new business market utilizing his research methodology. Glenn developed 14 specific markets and developed an e-book for each one of them out of his survey data. He went into the Alpaca market that has fibers that are similar to wool. The Guinea Pig animal care market was a source of experience. Glenn is looking at weight loss to develop a new business since it is much larger than some of the other markets he has gone into.

Glenn Livingston recommends 3rd party provider InsitefulSurveys.com. He likes to be able to format the surveys similar to the direct response letters with the larger 18 point fonts to give the user a more realistic approach of what they will actually experience when online. Master Survey’s Willmaster.com is also another survey provider. It is not sexy to talk about the foundation of a house, same is true for building a business using research. Glenn recommends that you visit his audio site at Glenn Livingstons Free Marketing Audios to get more information. You can also visit his pay per click services company . 5 Free Adwords Secrets are in Part III of the PPC Interview plus the PDF.